Credibility & Trust

96% of consumers don't trust advertisements. | Monetization Nation

A survey shows that millennials find user-generated content 50% more trustworthy, 20% more influential on their purchasing decisions, and 35% more memorable than traditional media. | Monetization Nation

Credibility, like beauty, is in the eye of the beholder. For any number of reasons, consciously and unconsciously, people decided whether and how much they trust you. They often make snap judgements based on first impressions, which they then seek to confirm or to revise (mostly to confirm) after further experience. | Monetization Nation

Credibility marketing is the most important marketing trend today. It is a tectonic shift that is transforming the business landscape. | Monetization Nation

If it cannot be understood, it cannot be seen as credible. | Monetization Nation

If people like you, they'll listen to you, but if they trust you, they'll do business with you. | Monetization Nation

It takes 20 years to build a reputation and five minutes to ruin it. | Monetization Nation

No man has a good enough memory to be a successful liar. | Monetization Nation

Potential customers do not trust what businesses say about themselves. They believe we are biased, and they are right. We must communicate with our potential customers through much more credible sources. | Monetization Nation

The moment there is suspicion about a person's motives, everything he does becomes tainted. | Monetization Nation

Trust is greatly accelerated when the person feels understood. | Monetization Nation

What trusted sources say about us is infinitely more credible than what we say about ourselves. | Monetization Nation

What you say isn't nearly as important as what others say about you. | Monetization Nation

88 % trust an online review at the same level as a personal recommendation. | Monetization Nation

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